Getting The Word Out With Earned Creative
“Whatever you do, just make it viral!” enthused a prospective client. And sitting quietly, we nod our heads quietly and cautiously. We totally get it – viral mark
5 Myths of Digital Marketing
Half a billion new social media users. 1.3 billion years spent using the internet. Trillions of dollars spent on ecommerce. If you’re looking to get your business into the digita
Facebook Analytics Will Be Shut Down
This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. The announcement that Facebook Analytics
Understanding the difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)
You probably hear digital marketers talk about SEM and SEO but have wondered what they are and their differences. This article will talk about both which are essentially different
Search Engine Usage Behaviour
Search Engine Usage Whenever we talk about search engines in Singapore, the first thing that comes to mind is Google. Google’s dominance of search engines has even led it to beco
Search Engine Marketing Keywords
Search Engine Marketing (SEM) Keywords Keywords are the backbone of SEM campaigns. With a proper process of keyword targeting, you will be focusing your ad investments and avoiding
9 Tips to Creating an Effective SEM Ad
Tip 1: The Basics of Creating an Ad Copy Headlines Your headline is the most prominent part of your ad, and it has a big impact on the first impression that your ad makes. Be sure
How the Ad Auction Works
When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their